Chang'an Ford Mazda Automobile Corporation (CFMA) has recently announced the appointment of Marin Burela as its new president, effective Nov. 1, 2010. Current president Shen Yingquan will officially retire from CFMA on December 31, 2010. Shen will continue to work the remainder of the year to ensure a successful leadership transition.
In this new role, Burela will be responsible for CFMA's overall business in China, including the construction of the automaker's third vehicle factory and second engine production base facility located in southwest China's Chongqing municipality.
Before joining CFMA, Burela served as president and CEO of Ford Australia and New Zealand. During his tenure, Burela and his team restructured the manufacturing, sales and marketing divisions and increased the company’s profitability.
Prior to that, he served in a variety of senior management positions at Ford Europe and Ford North America, where he led the research and development of Ford's small car product portfolio, including the new global version of the Ford Fiesta. Marin Burela first joined Ford Motor in 1984, and served in senior management positions in manufacturing, sales and marketing, and product development.
Shen Yingquan started his career as CFMA president in January 2007. Under his leadership, the company went navigated its way through the global economic crisis and was able to push forward with new development plans. Before joining CFMA, Shen served as president of Taiwan-based Ford Lio Ho Motor and made significant contributions for the establishment and growth of the company's new product lines.
"We are grateful for Yingquan's great contributions to Ford and wish him all the best in his retirement," said Joe Hinrichs, president of Ford Asia Pacific and Africa.
Chang'an Ford Mazda Automobile is a joint venture among of U.S.-based Ford Motor, Japan-based Mazda Motor, and China- based's Chang'an Automobile (Group)